There are knock-offs meant to deceive (see this article about the problem on Amazon, for instance
http://tech.fortune.cnn.com/2012/04/16/amazon-knock-off-bestsellers/) and then there is wordplay where the reader/viewer/etc is meant to be in on the jokey adaptation or hybrid, such as in my Annie Proulx-Pam Houston post title here, but the joke is also meant to generate genuine interest, $, etc. Is there a name for this?
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